There´s nothing like the irresistible aroma of McDonald´s French Fries. If only you could bottle it, you´d make a lot of people happy. This integrated campaign for "The World´s Greatest Fries" featured Eau De Fries, a perfume scent of their famous French Fries, available for purchase in-store and online. The campaign also incorporated a French Fry Car Air Freshener giveaway and a series of hidden-camera Viral Videos of people trying on Eau De Fries and being swarmed by admirers.