Bud wanted to promote their designated driver program. Research showed no one really looks forward to taking their turn.
What if there was a fun way to pick someone without causing arguments among friends about who's turn it is?
The solution was the "Be A Bud" digital campaign, featuring a clever iPhone App. Before friends go out, one of them spins
a steering wheel on an iPhone, ala spin the bottle. The wheel randomly stops spinning and points (via a blinking turn signal)
to who will be the driver. Letting everyone enjoy the night out.
The campaign also featured a "Be A Bud.com" website, where buddies could nominate one of their friends as the "greatest"
designated drivers. As well as access a list of clubs that offered free cover to groups with designated drivers.