The Budweiser brand is about making friends. So who better to sponsor a "Man´s Best Bud Day" than Bud?
This integrated campaign featured an in-store display promoting a Bud Dog Tag giveaway as well as digital components
including a dedicated buddog.com website and a youtube contest where owners posted videos of their Best Buds.
The winner got to ride with the Clydesdales in the Rose Bowl Day Parade.